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Sustainability

GREENWASHING

GREENWASHING

“GREENWASHING” At it’s core, Greenwashing is a lie. It’s a glossy sheen over a product, organization or business to make us think they are eco-friendly when they definitely are not. When you’ve been greenwashed, you have been deliberately misled into believe something that’s not true. Today, over 95% of “greener” products use some sort of greenwashing. And really, why wouldn’t they? Sixty-six percent of global consumers are willing to pay more for eco-friendly products. Among millennials, it’s 72%. What does this mean? Companies know doing good for the environment is good for business. They also know making us think they’re doing good for the environment is just as good for business. The U.S....

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